Ok so going to the dentist is never a pleasant trip - but over the years I've got used to the place. Fish tank in the waiting room, up to date mags to browse, white coats, efficient reception, bright smiles etc - but lately the fish tank has been replaced by a heap of dirty second-hand children's toys, very grubby mags (and I'm not talking here about the content matter), threadbare carpet, no white coats, overspilling bins, grim reception and handmade peeling laminated signs. So guess what - I've moved to another dentist - because the outward signs put doubt in my mind about the efficiency/cleanliness/skills of the actual dentist. Who's to say that the instruments being put in my mouth were not being equally neglected?
So to all of you thinking of going into business for yourselves - make sure the outward signs are consistent with the great skills/service you are selling. It is so easy to lose a client and almost impossible to win them back!
Sue x
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